The BIG Blog

Event Summary:
The event brought the glamorous side of Music City to life through a series of carefully curated experiences and vendors. Each experience was designed to showcase a different side of Nashville’s culture. Beginning with a glamorous Red Carpet entrance that was MC’d by Allison DeMarcus (Good Morning America), guests were able to interact with thirteen unique action points. Each action point was facilitated by brand ambassadors that served to help guests get the most out of every encounter.

Sixwire, the house band on ABC’s hit show Nashville, headlined the mainstage while professional dancers helped attendees hone their dance moves. The evening was filled with music, fun, and of course, whiskey. In the end, guests had an amazing time and the client was “over-the-moon thrilled” with this exciting Nashville experience. It was unlike anything they had ever encountered - we aim to exceed expectations.

Event Location: Downtown Nashville:
The entire block of 5th Avenue between the Country Music Hall of Fame and the Music City Center was sectioned off to allow guests to experience the best parts of Nashville in the heart of downtown.

Event Planning Services Provided:
Full-service event planning for All Access Nashville was provided by Big Events, Inc. From concept to clean up and everything in between, Big Events, Inc. was at the helm. We were to completely meet and exceed the client’s expectations.

Experiential Points:
All Access Nashville was a large-scale event with nearly 1,000 guests in attendance. An event of this scale takes careful planning, detailed logistics, and a whole lot of entertainment. With 13 experiential points, 20 brand ambassadors, and 30 vendors, it was a lot to manage. We segmented the event into four experiential categories, each designed to showcase a different side of what makes Music City unique. 

Concert Experience:
Ever wonder how concerts are created? It takes an enormous production team to pull this off. This aspect of the event allowed attendees to experience key positions within a production team. Things to visit and learn include: Main Stage, Backstage, VIP Green Room & Dressing Rooms, Audio, Video, Lighting, Merch Table, and even a Star’s Tour Bus.

Music Production:  
Records are made every day in Nashville. In fact, it’s one of the few remaining places where music is still produced with real live musicians in a room. This experience allows guests to peek behind the curtain of how a music is recorded and produced through a live recording truck where guests get to even record their own performance!

Distillery Tasting Tents:
It wouldn’t be Nashville without the whiskey. Guests were allowed to micro-taste three of Tennessee’s most distinguished distilleries to indulge in fine local whiskeys. Needless to say, it was a delicious hit.

We know how to DREAM BIG:
Part of our event planning philosophy is to make people want to come back for more! Our planning experts provide drama-free creative and logistical planning services. We understand the value of relationships, so we always make it a point to go the extra mile to establish a high level of trust in all our dealings. Equally important, we effectively and efficiently manage budgets in a clear, transparent fashion.

If you would like to stage a Big Event, contact us today and we’ll get to work on designing and planning a unique and memorable event. Regardless of event size, we guarantee a seamless process. We do Destination Events, Corporate Events, and more!


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